Monday, November 28, 2022

Donating to Ladies Night Out Shopping Extravaganza Showcasing Local Escanaba Vendors

Local vendors are what give towns just like Escanaba their special culture and flavor. We had an opportunity to donate to the door prize of the event and our donation will be matched by the Highland Golf Club. You can find the event on Facebook.

Saturday, November 26, 2022

The Importance of Updating Your Amazon Listings (Esky Polo Example)

You won't make very many sales if your customers can't find you! Incorrect categorization of products can cost you sales and revenue because people are looking in the wrong spot. That is exactly what happened to us.

Noticing that our start up wasn't making many sales on Amazon I started to explore the roots of the problem. I found my listing on the Amazon Sellers dashboard and clicked the edit link.

What I found was that not only was our polo mallet listing very weak it was also in the wrong category!

 They listed our mallet's in power tools. I don't know about you but I wouldn't normally look for equestrian products in hardware.

We were on the problem and decided to make some changes......

We changed our category and updated our listing. Its not perfect but getting it into the right category is a must! 

Our second step will be to really work on the pictures and other information to ensure it is in in line with Amazon best practices. That will require some research on how to use listings effectively. 

You can check out our Polo Mallet Amazon Listing (Yes I know it needs more work. Another topic and article.)

Category is incorrect above.

I was able to submit a new category suggestion

I found a pretty strong resource on how to change the categories on Amazon. HERE

Escanaba Polo Mallet Co. is a start-up seeks to build a good works company that provides not only great products but supports the game of polo, local development and charitable causes. One way to do that is to build the best business model we can and in turn share what we have learned so others can build their own American based businesses. 

NZ Polo Open 2023

You may be interested in attending the polo open in Australia. This is sure to be an exciting season. 

According to their Facebook Page, "The New Zealand Polo Open is New Zealand's Ultimate Polo experience, renowned for being the Highlight of the Summer, Sporting and Social calendars.
Nestled in the picturesque Clevedon countryside, Auckland’s Polo Playground plays host to Australasia’s longest running, most prestigious high goal polo tournament.

Sunday 19th February 2023 will feature our nation’s best polo players and professionals from around the world competing for the much coveted trophy. Champagne on the lawn, stomping divots, the thundering of hooves and stylishly dressed spectators with fine cuisine and a fusion of music makes The New Zealand Polo Open a must attend event.

Tickets on sale Monday 17th October!!

You may also want to check out their website. NZ Polo Open

They also have a magazine NZ Polo Magazine that is free to read.

Tuesday, November 15, 2022

Escanaba Polo Mallet Co. Charity Report 3Q 2022

I'm happy to announce Escanaba Polo Mallets (EPMC) 3Q Report of donations. Esky Polo donates approximately 30% of its profits and hopes to get that up to 50% and use the other 50% as growth capital. Furthermore, there is a long (Maybe 5 years out) term goal of funding an entire orphanage (basic process already outlined), hiring locals (Such as Vets, college students and special needs), and encouraging better public policies that rebalances the long term health of the economy through fostering small business development. 

Sunday, November 13, 2022