Monday, October 19, 2020

4 Methods to Advertisement Enhancement (SME)

Developing advertisement pieces is not easy. We are in a media world where people are swarmed with information and they often skip right over relevant advertisements that they may be interested in simply because they have "information overload". Breaking through that barrier isn't only about getting louder and more bold. It should include a concept of unique. If you are a small business you don't have the ability to spend a lot on advertising. Use four principles of Time or Money, Uniqueness, Movement, and Next Action.

I was trying to blend painting with "eye popping" lettering to attract reader attention. I think it might look a little more like an "eye sore" than anything. 😵 I was also thinking about making the piece look like the hooves are coming from the heavens with a Greek God sort of theme. Didn't work out as planned (Maybe I should hoof on a stone pedestal 🤔). 

Think a bout a few things before you get started. Here are a few things small businesses can consider when making their own advertisement pieces. 

Time or Money: You either have the time to learn to create great advertisements or you have the money to pay someone else to make it. While I have neither I still forge forward. In this case, I might spend the time building better clouds, playing with background and working with the font.

Uniqueness: What I do like about this display is that it has color. I think the painting sort of enhances what people are willing to focus on. Much of our advertisement is with pictures but there are not a lot of artistic displays that really draw attention. I will see if this works. 

Sense of Movement: There is a sense of movement and action in the display. It is saying come and play polo and come and feel like a Greek God. Polo people come from a certain background (demographic) and they may appreciate some of the mythological symbolism. 

Next Action: By having the name of the company for branding and then the web address I'm letting them know where they can find my mallets. 

Escanaba Polo Mallet Company is a good works company that crafts polo mallets for the polo market. Much of our profits go to child enrichment, orphans and other good works projects.

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