Websites are the modern business calling card and are essential for staying competitive in an e-commerce arena. People adjust within the first few seconds and will either stay or leave/”bounce” depending on how they view that site. In today’s world websites are more than just convenience they are essential to modern business. Core elements of strong design are often related to proper navigation, purpose, easy of use, and other important concepts. The key purpose is related to attracting and motivating visitors to take some action such as a purchase.
Looking at the study A Literature Review: Website Design and User Engagement we find there are essential elements to strong website designs. The authors reviewed significant literature to compile what they found.
- navigation (62.86%),
- graphical representation (60%),
- organization (42.86%),
- content utility (37.14%),
- purpose (31.43%),
- simplicity (31.43%), and
- readability (31.43%).
Garett, E, et. al. (2016). A Literature Review: Website Design and User Engagement . Online Journal of Communication and Media Technologies, 6 (3). Retrieved https://www.ojcmt.net/download/a-literature-review-website-design-and-user-engagement.pdf