Sunday, April 26, 2020

Your Business Label Can Leave a Lasting Impression? (Polo Mallet)

A bad label is a bad first impression! Shipping labels are one of the most common business tools for anyone selling products online. There are free shipping labels you can quickly grab and use at your local post office. However, they seem unprofessional and don't give your customers the impression that you are serious about your business. Your label leaves a lasting impression so make sure it looks great!

For a positive first impression purchase (or make) professional labels. Browse online and it won't take long to find an array of different label vendors. I suspect they are all fairly similar.

The Label Gives an Impression:

The label gives the impression that you have a professional business that is selling valuable products. You are not a fly-by-night start-up that will go out of business tomorrow. You pay attention to the details and want to give your customer a top notch experience.

It Speeds Up the Shipping Process:

With pre-printed shipping labels you speed up the process of shipping. Some people print out the customer address while others write it out. Either way you are not spending the same amount of time rewriting your return address. There is consistency to your product and shipping process that saves you time when things heat up.

Cost Varies but Worth the Price:

The cost ranges from $15 to $40 for a batch of labels. I paid $23 total (with shipping) for my first batch of 5 sheets of 6 labels each. That comes out to 76 cents per label. When you start to sell more you will want to make a bulk purchase and drop that price. Consider printing your own if you want to save a little money.

It Re-directs Customers to Your Website:

One overlooked aspect of pre-printed labels is that it redirects people back to your website. This is important if you are selling in an online system like Ebay, Amazon and Walmart. The more people directed to your website, the more likely they are to purchase directly from you. This means you don't need to pay the fees associated with e-marketplaces.

Stronger Relationship with Customers:

Instead of forcing people to contact you through online e-marketplaces intermediary you can establish a more effective relationship. Stronger relationships = higher customer satisfaction = increased sales volume.

It Enhances the Value of the Product:

When the customer sees the box with a high quality label it enhances the purchasing experience. The experience is improved and that in turn improves the first impression of the product. Such impressions often lead to trying to relive that experience through repeat purchases.

  Escanaba Polo Mallet Co. is a start-up designed to raise awareness on issues as they relate to small manufacturing/business. A significant portion of profits from are donated to helping orphans, child enrichment and other important social causes. Sharing this article increases general knowledge for other entrepreneurs but also encourages others to start businesses as well

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