Walmart craves to be part of the American manufacturing revolution and Delta County MI businesses might want to submit products for consideration. John Furner, President and CEO, Walmart plans to invest $350 billion in products made, grown and/or assembled in the United States. The initiative occurs over 10 year period, and projected to create approximately 750,000 jobs. That change might boast local manufacturing and in turn prompt other big box retailers to push their supply lines to manufacture nationally. If you are a U.S. based small manufacturer you will want to take note of emerging opportunities to create a stronger position.
What Will be Produced?
Investors seek to encourage production for things like textiles, plastics, small electrical appliances, food processing, and pharmaceutical and medical supplies. Much of the effort will be focused on products that were traditionally produced in China but will now be pushed to produce in the United States.
What To Do If Your a Supplier?
Walmart executives expect around 9,000 entrepreneurs to be part of the capacity building effort. If you have a "shelf ready" product then you can pitch for consideration to be included in Walmart's line up. Shelf-ready meaning you have the quality, consistency and packaging all in place (You may also want to explore becoming a seller in their online Walmart's Marketspace.
What is the American Lighthouse?
Without coordinating across local and regional manufacturing stakeholders it will be difficult to overcome capacity building challenges. "The Lighthouses will bring together participants from the supplier community, including manufacturers and NGOs, leaders from academia, government and local economic development groups.(Edelson, 2021, para. 9).
What is the Strategy?