Saturday, May 22, 2021

Developing the Limited Edition Polo Mallet

 Much of business is about branding. It can be hard to find something unique. Escanaba Polo Mallet Co is a good works start up designed to better understand how to start small manufacturing businesses and see what road blocks and skills are needed by entrepreneurs. In creating this brand there are a few options for the development of differentiation with 1.) limited edition mallets, 2.) play mallets, and 3.) development of the "club" mallet. 

The mallet below is a limited edition mallet. I'm playing with the overall design on the head to make the mallet unique when compared to other mallets. The goal is to create a niche market of those who enjoy polo, polo mallets, and polo gear (not yet in the strategic set up). My goal is to help others learn from the process. 

I think it turned out pretty well. Will retail $99 which is higher than the standard mallet. Ebay Listing

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