Monday, March 21, 2022

9 Simple Yoga Positions for Equestrian Riders and Polo Players

Horse riding has an impact on our bodies. If you haven't ridden for a while people often feel soreness in the upper and lower backs, legs and seat. If you play polo you will often find your legs and shoulders getting sore. There are a few movements that can be helpful in prepping the body before riding or stretching out after. Practice some of these moves below and help prepare yourself for horse riding recovery and maintenance. 

If your interested in virtual fitness training send me a message. I have fitness trainer, yoga and self defense certifications and do training as a hobby to help keep myself motivated to meet my own fitness goals. Nothing better then to be involved in the field. Limited space and availability. Email Fitness Training



In-Depth Swing Fundamental: Independent Rein Hand by Julio Arellano (Video)

Content is important for websites because it creates a source of knowledge for the polo community. In this case, we want to develop a polo community and have our visitors/customers be as interactive as possible. Not only does this relate to lifestyle marketing but it also provides an avenue for new learners to improve their skill and find a place to return for additional polo information. A polo rider sent us this great instruction video by Julio Arellano. Start with the basics such as hand position and swing.

If you have any interesting polo videos please share them with us for our community of readers. Email Escanaba Polo Mallet Co.

Saturday, March 19, 2022

Equestrian Market Analysis: Horse and Polo Example

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One of the ways in which businesses can better understand their market is through conducting market researcher and analyzing available market data. It takes some time to find all of the reports that would be of benefit to a start-up manufacturer like Escanaba Polo Mallet Company. In most cases you are going to rely on existing market research reports if they are available.

You can read a 2019 report entitled 'Equestrian Market Analysis' that presents market research information the equestrian market in the U.S. Reports such as this would be a great place to start to understand the basics of horse riders (The polo market is going to be much smaller.)

A few key points from the report:

- $102 billion equestrian market.
-The American Horse Council Foundation states there are 9.2 million horses in the US, with 3.91 million used for recreation, 2.72 million for showing, and 840,000 for racing.
-The global equine equipment market is $1.9 billion.
-Online purchases are expected to grow 4.7%.
-The average horse owner is 38-45 years old, female, and married.
-Horse owners tend to be impulse buyers.
-Horse owners spend and average of 22 hours a week with their horses.
-The largest group of horse owners, 45%, are from the middle class with an annual income of $25,000-$75,000.

This provides a fairly solid general broad environmental look at the equestrian market. To find specific data into the polo market would be more difficult. Some of the findings above would be narrowed and changed. Sometimes you can find strong studies that give you what you want while other times you may need to conduct a unique study. Time and expertise are important when considering the type of information you need.

If you have a business you will want to look at industry reports and collect them. Read through them and pull out the pieces that are helpful. If you want to get into significant detail you can categorize the industry reports for comparison (i.e. a metanalysis) and look into the measurements and data drawing process to determine precisely how they are coming up with the information and in turn what they are measuring. Most small businesses will never go into this level.

Escanaba Polo Mallet Company is a good works start up making quality polo mallets and helping entrepreneurs learn how to launch and start a small business. We donate a large percentage of our profits to charities such as orphans, horse rescue, gifted children, and much more. We aren't just a mallet company but also community builders! https://www.escanabapolomallet.com/

Stephanie M. & Lisa, B. (20019). Equestrian Market Analysis. Wonder. Retrieved 03/18/22 https://askwonder.com/research/customer-demographics-equestrian-market-analysis-tak49bl94
 


Tuesday, March 15, 2022

Researchers Discover How to Increase Metabolic Oxygen Intake of Polo Horses

One thing polo players, and especially polo horse owners want to know is, How to improve a horses performance? As with most things there are lots of advice but not always well thought out advice or advice based more in science. If you want to improve your horses performance consider regimens of low and higher intensity practice.  

You may want to read about a study on which type of exercises lead to increased oxygen metabolic health and overall performance in Game play a crucial element in fitness regime of polo ponies, research suggests. The authors indicate that playing at low to moderate intensity and then engaging in higher intensity in match polo play increased the horses conditioning. I took the following quotes from the article:

"Among all exercise training subsets, only the low to moderate intensity training plus match play polo exercise period {vs. low to moderate intensity alone} caused an increase in the number of oxidative fibers, along with increases in properties related to oxygen-related metabolism, including high capillary density, intramuscular lipid content, and expression of two genes relating to energy production."

The researchers conclude.....  

To improve muscle performance and minimize injury risk, starting exercise training further in advance of competition, as well as incorporating more intensity and longer duration sessions may be useful for the improvement of muscle performance.”    right out of the horses mouth so to speak. 😏


Friday, March 11, 2022

First Large International Polo Mallet Order: Escanaba Polo Mallet Co. Begins Scaling Process

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Escanaba Polo Mallet Company has been working on perfecting its mallets and has been ensuring customers service (Part of the entry strategy. We want a high quality product and we want to be trusted!). We invented the tri-partite mallet which had positive reviews as an alternative type mallet (It was a little stiff but we got the heaviness down to standard mallet range. Our 52" standard mallet is lighter than many mallets allowing for a little more control.) and continued to develop our standard mallet. An order comes in for a single mallet, which is normal, and then finally an order for many more to supply a new team sponsored by a saddle company. 

The order was fairly large, larger than we normally produce, and now have an opportunity to start supplying entire teams. That is where we would like to go in terms of providing organizations and clubs with both mallets and gear. We aren't anywhere near supplying team gear just yet but once we are able to show our capacity in supplying teams with high quality mallets we can improve on that and offer other products as well (We won't be building those products but selecting the best quality and branding them.). 

The Issue of Scalability:

The issues of scalability is an important one because as the product becomes better known it will create long tail marketing. That improves interest and opportunities. We will discuss at other points widening the types of products one might sell, make, or distribute but for the time being scalability is our primary issue (Successful business is all about solving problems.)  Growth will come through improving on the repeatability of an artisan product to create more consistent outcomes (We are almost there.)

Within the article Five Steps To Run And Scale A Successful Startup it indicates that one must be able to repeat their sales process over and over. That same concept will likely to apply to manufacturing and quality. When you scale you are designing processes that can be repeated over and over allow for incremental improvements in quality, consistency, and efficiency. Sometimes that might require new tools and other times just a better process. The same can be said for marketing, branding and advertising where channels are explored and what works is repeated (often getting better.). 

Keep Focused on Change and Honesty:

All start ups will go through growing issues and owners can become a little delusional about their prospects. According to an article in Entrepreneur entitled The Benefits of Intentionally Scaling Your Startup 50% of start-ups fail within the first 4 years. There are many issues as they relate to management, capital, and others to get from point A to a multimillion dollar point L. The focus in he beginning shouldn't be on money but on the development of a viable business model. 

The creation of a viable business model is precisely what I'm doing. I started selling mallets a few years here and there and listed to customers before launching the Escanaba Polo Mallet Co brand. I spend a lot of time talking with customers and what they need and want to ensure I have a strong customer centric product that has few returns. Now the process is about scaling to adjust and repeat processes to provide more return on efforts to a wider audience (i.e. clubs and teams.)

A Few Things Learned:

1. Scaling starts with a strong model

2. You need an excellent high quality product with market appeal.

3. Develop your brand with customer service and allow customers to tell you what they want.

4. If your not pressed for cash take your time and do things the right way.

5. Learn, develop, and innovate.

6. Repeat what works and remove what doesn't to create scalability. 

Who Is Escanaba Polo Mallet Company?

Escanaba Polo Mallet Co. is a good works start-up designed to provide quality polo mallets (and in the future gear) to the polo playing community. We have secondary objectives that focus on teaching others about entrepreneurship and donating a significant portion of our products to good works causes (i.e. orphans, gifted children, horse rescue, and other important causes). We are capable of providing your team and individuals with quality custom polo mallets. https://www.escanabapolomallet.com/

Email Escanaba Polo Mallet Co.

Friday, March 4, 2022

Why Making Handmade Polo Mallets Move into High Quality Specialty Outcomes

Polo mallets are can be handmade or they can be manufactured by machines. The type of mallet you choose will depend on the approach a polo manufacturer takes. Some are more focused on volume sales while others are more focused on specialty products; a few may be able to do both. Many companies pre-buy the heads and shafts and then wrap the handles other may just purchase the whole mallet and resell it under their brand. At Escanaba Polo Mallet Company we make our own heads, shafts, and handles so we can manage the quality and outcomes. While small tools are used there are times when there are benefits to making quality mallets by hand. 

1.) Make Innovative Improvements: When working by hand it is easiest to make improvements and try them out. 

2.) Understand Wood: The wood of the handle has different contours of grain and working by hand trying out different pieces of wood can help find the best match. 

3.) Using American Materials: When working by hand it is possible to test and try American materials to improve the local economy. 

4.) Skill Development: While machines are great there are few things better than making polo mallets by hand to really understanding the process. 

5.) Improved Quality: Quality is often improved because one has control over all the parts of the process. 

EBAY STORE to buy mallets.